Goodbye 2024 and Hello 2025!

I believe in bright tomorrows, and sometimes even in good resolutions. While the beginning of the year is often conducive to adopting cheerful new habits, January is indeed the month for experimentation.

Long winter evenings are an opportunity to travel, read, and learn in a different way, to step away from the comfort of binge-watching and other time-consuming habits. Take notes and make room for knowledge!

I believe that my followers share a taste for knowledge, travel, reading, and new insights. Personal and professional development is an art of living that fascinates us—a savoir-vivre enriching our daily lives.

In this broadcast, I explore the new art of living "slow." Case in point: Luxury Train Travel Is Entering Another Golden Age. As the demand for ‘slow travel’ grows, train journeys are bringing travelers to less-trodden places, often in grand style. I also spotlight the rise of nomadic collections designed for luxury consumers who travel without compromising their olfactive experience — think room diffusers, votive travel-size candles, fine fragrances, and hand care essentials.

Additionally, I delve into a time-tested strategy from luxury brands: the art of sensory engagement. To help you apply this to your own brand, I’ve prepared a downloadable resource on how to give your business a refreshed identity through the five senses — an innovative take on branding that connects with your audience on a deeper level.

Here's to a year filled with inspiring journeys and enriching experiences!

Marilisa Barbieri


Welcome 2025 with Purpose

Explore Slow Living, Sensory Branding & Luxury Travel

CASE STUDY: Slow travel

Luxury Train Travel Is Entering Another Golden Age

As the golden age of luxury train travel returns, travelers seek meaningful experiences off the beaten path, embracing elegance and adventure in equal measure.

Quick Tip: If you aspire to attract this discerning clientele, creating sensory-rich touchpoints, and providing immersive narratives around travel, heritage, and craftsmanship is key. Appeal to a sense of adventure and nostalgia while offering unparalleled comfort and exclusivity.

Slow Travel & Luxury Train >

PRODUCT EXPANSION STRATEGY: The Art of Nomadic Living

Luxury Collections for Olfactory Experiences on the Go

Travel and mobility are integral to modern living, and luxury brands have found success by expanding into nomadic collections. By offering portable, sensory-driven products, they create personalized experiences that resonate with travelers seeking comfort and familiarity on the go. A strategic product expansion into travel-friendly offerings not only enhances brand appeal but also meets the evolving needs of today’s discerning customers.

Quick Tip:
When expanding your product line, focus on functionality and emotional connection. Products that enhance everyday experiences, like travel-friendly scents, build deeper customer loyalty.

Learn More >

TIME-TESTED STRATEGIES: Simplicity and Senses

Discover the Hidden Dimensions of Luxury

Discover how engaging all five senses can transform your brand's emotional connection with your audience and elevate customer loyalty.

Quick Tip: Start by focusing on one sensory element—such as fragrance, texture, or sound—and explore how it can enhance the perception of your brand. To learn more, read the full article on how sensory engagement can redefine luxury branding.

Read Article >

FREE RESOURCE

Five Senses, One Brand

A Practical Guide to Sensory Business Analysis

Refresh your business identity with the five senses—an innovative approach to branding that deeply connects with your audience.

Download Guide >


2024 IMPACT REPORT

2024 YEAR IN REVIEW: GRATITUDE AND GROWTH

I want to extend my heartfelt gratitude to each of you for your continued support and collaboration. This year has been transformative, filled with exciting projects, meaningful partnerships, and innovative programs.

Throughout the year, I conducted several new business accelerator programs: the Market Access Program, Makers United, a Corporate Gifting Accelerator, the Financial Readiness and Capital Access Program, and Direct-to-Consumer Strategies for Native Craft Artists.

In collaboration with the ATALM (Association of Tribal Archives, Libraries, and Museums), UNHCR (United Nations High Commissioner for Refugees), and MADE51, I expanded my work by supporting refugee artisans and Native craft artists, helping them access global markets and building sustainable revenue streams.

Additionally, I collaborated with the team at Diptyque to pilot a new sales ceremony at their Madison Avenue Experience Center, focusing on enhancing client engagement and storytelling.

Click the link below to read the complete 2024 impact report.

Go to 2024 Impact Report >