Hello! Welcome to the April edition of my monthly broadcast.
This edition focuses on the significance of valuing creative work and establishing its worth in the market. Dedicated to artists ready to embrace the role of entrepreneur, the resources I share provide tips on how to smoothly make this transition, including a Direct-to-Consumer business model, with a webinar available for further guidance.
Plus, we'll chat about the potential for artists when they team up with interior designers and tap into that industry. And let's not forget the ethical side of things – we'll explore how consumers perceive the love and effort you put into your products and how that shapes their purchase decisions.
I'm pleased also to share with you my recent collaboration as a mentor for the Artists Craft Readiness Program, supported by the Association of Tribal Archives, Libraries, and Museums (ATALM). This program aims to bolster the native craft industry in the United States, offering support and guidance to emerging talents.
Marilisa Barbieri
Empowering Artists: Valuing Creative Work and Establishing Worth
CASE STUDY
Transitioning from Artist to Entrepreneur: Valuing Creative Work and Establishing Worth
When selling artistic products, there comes a pivotal moment where artists must undergo a mindset shift. It's a challenging task that I've had the privilege to guide many through.
In this article, I present the case study of a NYC artist. Her studio specializes in handmade textile flowers and luxury home décor, seamlessly blending elements of couture with intricate craftsmanship.
She struggled with balancing artistic vision with business pragmatism. Among the challenges faced were achieving cost efficiency, operational excellence, and developing a robust sales strategy.
Through my business and management consulting services, remarkable achievements were made, paving the way for sustainable growth and success. Click the link to learn more.
Go to Case Study >
BUSINESS ADVICE
Empowering Artists: Collaborating with Interior Designers for Success
Artists and designers have a symbiotic relationship, each relying on the other to create beautiful spaces.
The art world can be competitive and uneasy to navigate, but working with interior designers and decorators can be an effective way for artists to expand their business and sell their artwork.
Working with designers and decorators can also give artists more creative freedom. Professionals in residential and hospitality design are always looking for artwork that is not unique but also fits the specific style of their clients.
As an artist considering such collaborations, what expectations should you have regarding the partnership, and how can you best prepare to seize the opportunities it presents? What steps can you take to ensure you're ready to leverage this platform effectively?
Learn How >
TIME-TESTED STRATEGIES
The Ethics of Authenticity: How Consumers' Perception of Effort and Love Shapes Product Ethics
Luxury brands confront the challenge of upholding elevated ethical standards while preserving the allure of exclusivity.
Conventional methods of enhancing a company's ethical standing, such as incorporating recycled or organic materials, may not seamlessly align with the essence of luxury. Distinguishing themselves from non-luxury counterparts entrenched in sustainability initiatives becomes imperative. Perhaps the solution lies in pivoting the narrative from sustainability to authenticity.
In the pursuit of authenticity, what innovative strategies can luxury brands employ to maintain their ethical integrity without compromising their luxury appeal? How can they strike a balance between ethical practices and the demands of luxury consumers who seek exclusivity and indulgence?
Find Out >
NEW COLLABORATION
Association of Tribal Archives, Libraries, & Museums (ATALM)
I am delighted to share with you my recent collaboration as a mentor for the Artists Craft Readiness Program, supported by the Association of Tribal Archives, Libraries, and Museums (ATALM).
This initiative aims to fortify the native craft industry in the United States by providing essential support and guidance to emerging talents.
As part of my involvement, I conducted an educational program via webinar titled "From Art to Business: Direct Sales Strategies for Native Craft Artists." It was truly rewarding to impart knowledge and insights to aspiring artisans, empowering them to navigate the transition from crafting to entrepreneurship with confidence and efficacy.
Request More Info >
WEBINAR
From Art to Business: Direct Sales Strategies for Native Craft Artists
This webinar is for artists seeking to transition their craft to a viable business model. Participants will gain valuable insights into crucial elements of a successful direct-to-consumer sales strategy, encompassing the development of compelling brand narratives, the optimization of online presence, and the cultivation of authentic customer engagement.
Through interactive questions and exercises during the webinar, this session goes beyond theory, providing actionable strategies and best practices for business and market expansion.
Recording On-Demand >
FEATURED SERVICES
📈 Consulting Services
Sales & Business Development: Optimize your sales strategies and drive business development to ensure sustained growth.
Luxury Brand Strategy: Elevate your brand DNA with a brand strategy that resonates with luxury consumers.
Supply Chain Optimization: Improve efficiency, cost-effectiveness, and sustainability, while maintaining the quality your brand demands.
Distribution Channels: Maximize your reach and sales potential through effective distribution channel management.
Sustainability Advisor: Embrace sustainability to acquire new clients with my advisory services.
Digital Strategy: Connect, sell, and engage with your clients effectively through online channels.