Goodbye 2023, and Hello 2024!
In the first newsletter of 2024, I delve into the profound impact luxury brands have on the journeys of exploration. At the heart of these adventures lies a common thread: the expectation of a transformative experience.
Clients embark on a quest, seeking more than just products – they seek experiences that leave an indelible mark on their lives.
Iconic luxury brands, such as Louis Vuitton and Hermes, have exceeded these expectations, reinventing the entry-level experience through their exceptional products and services.
Join me on this exploration as I uncover the historical roots of these iconic brands, tracing their origins back to the 19th century and the age of travel and discovery.
Find out the secrets behind how exploration shapes the very soul of iconic luxury brands.
With Gratitude,
Marilisa Barbieri
Discover the Art of Travel: How Exploration Shaped Iconic Luxury Brands
CASE STUDY
Discover the Iconic Brands That Shaped 19th-Century Travel Experiences
The 19th century was a period of unparalleled exploration and adventure. It was a time when travel became an art form, an expression of curiosity, and a symbol of prestige. From the Grand Tours of Europe to scientific expeditions to far-flung corners of the world, travel was not just a means of reaching a destination; it was a journey of self-discovery and enlightenment. In my new article, I explore the world of 19th-century travel and delve into how luxury brands emerged during this period, creating transformative experiences for the traveler.
TIME-TESTED STRATEGIES
High-Low Mastery: How Luxury Brands Reimagine the Entry-Level Experience
In the world of luxury brands, one strategy has consistently stood the test of time – high-low mastery. This approach allows luxury brands to maintain the allure of exclusivity while expanding their reach to a broader customer base.
While it may sound paradoxical, the concept of high-low mastery has been a cornerstone of resilience for luxury brands. Find out in my article how you can also adopt this successful approach.
FRAMEWORK
How to Create Successful Luxury Experiences
Creating unforgettable customer experiences is an art form that goes beyond the tangible products on display.
Several researches have been conducted to unravel the key success factors that underpin exceptional customer experiences.
I want to introduce you to the "CRIME" Framework. This framework sheds light on the Customized, Relevant, Involving, Memorable, and Elevating aspects of customer experiences.
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