Happy Summer!
In this newsletter, I delve into three captivating case studies that highlight the transformative power of having an expert guiding brands to grow and scale in the world of luxury.
I have been working closely with brands across various verticals, including interior design, art, fragrance, skincare, fashion, jewelry, and more. Through my consulting services, I have witnessed firsthand how strategic support can make a remarkable difference in the success and longevity of these businesses.
Below I explore real-world examples of how my tailored programs and comprehensive consulting approach have helped brands overcome challenges and achieve unprecedented growth and success in the luxury market. By highlighting these case studies, I aim to provide valuable insights and inspiration for you and your business.
With Gratitude,Barbieri
Marilisa Barbieri
Proven Strategies to Elevate Your Artisan Business into the Luxury Segment
CASE STUDY
Work with Interior Designers and Reach the Luxury Design Market
Client Vacilando Studios, Texas
A design and production studio dedicated to making beautiful home accessories while modernizing the tradition of American craftsmanship. Founded in 2015, Vacilando Studios employs quilters and seamstresses across the United States.
Products
Textile, Home Accessories, & Wall Art
The Challenges
As an artisan business that's been relatively successful and had a huge growth spike over the past two years, recently the company sales plateaued. Wanted to work with more interior designers on residential and hospitality projects, but the management didn’t know how to move forward.
My Services
4 Weeks Business Program & Mentorship
The Results
Profiled two new target segments in the market: Interior designers and hospitality. Redesigned the product strategy, pricing strategy, and discount structure for the trade. Streamlined the traffic strategy to generate qualified leads and build relationships. Gained actionable advice on where to improve and how to restructure.
Benefit #1
Improved outreach process and prospecting with a strategy appealing to interior designers. Lead Generated +5%
Benefit #2
Optimized website and social media content resulting in an increase in monthly traffic of 18%
Benefit #3
Repositioned brand and products in the market and forged a partnership with a large national retailer.
CASE STUDY
Bridge the gap between Art, Cognitive Science, and AI
Client
CogniChrome, New York
CogniChrome’s art explores the brain’ activity powered by artificial intelligence. The brain scanner device’s technology is utilized to create visually captivating brain images.
Product
Experiential Tech Art
The Challenges
Pitching art in AI and cognitive science to a gallery can be challenging due to the need of communicating complex concepts in a way that is both accessible and compelling to the public.
My Services
Consultation and ongoing advisory
The Results
Bridged the gap between two seemingly disparate fields, art and technology, by building a pitch deck with a strong emphasis on branding, storytelling, and exclusivity. I helped Prof. Ekster create a story that translates complex concepts in science and artificial intelligence into an accessible brand message.
Benefit #1
Gallery Exhibition on Pi Day: ArtecHouse, home for innovative experiential art, featured CogniChrome during the annual celebration of the mathematical constant π.
Benefit #2
Brand Awareness: Prof. Ekster’s art showcased at Art Basel in Miami generated significant interest from international galleries and art collectors looking for innovative art expressions.
Benefit #3
Product Launch: Originally presented as a work of art, the brain scanner device’s technology used to create visually captivating brain images is now in Beta testing for commercial use.
NEW WEBINAR
Elevating Your Interior Design Brand Through Sustainable Practices
The intersection of interior design, sustainability, and building a high-end brand offers exciting possibilities. Building a sustainable high-end brand requires a balance between aesthetics and environmental responsibility, but it also opens doors to new opportunities and a clientele that values both luxury and eco-friendly solutions. In this webinar, I explore the significance of weaving these values into business strategies and branding approaches that emphasize the unique selling points of a sustainable high-end brand.
August 30, 2023; 1:00 - 3:00 p.m. EST. Online.
In Collaboration with Business of Home.
CASE STUDY
Grow the Authority Online as a New England Interior Design Firm
Client
Bee’s Knees Design, Massachusetts
Service
Interior Design
Bee's Knees Design is an interior design firm specializing in classic New England style with historic charm and unique character.
The Challenges
Develop a strong brand identity that is aligned with the luxury segment and establish the design firm as a niche expert in New England interiors.
My Services
Digital Strategy & Luxury Brand Assessment
The Results
A more targeted and effective social media presence helped Mary Maloney and her design team invest their time and resources more effectively and efficiently. By establishing the interior design firm as a niche expert in New England interiors, the client differentiated from the competition and repositioned as a thought leader in the field.
Benefit #1
Improved Brand Identity: The luxury brand assessment helped my client identify the gaps and missed opportunities in their branding strategy. With my actionable recommendations, I guided the development of a more robust identity aligned with the luxury segment.
Benefit #2
Social Media Optimization: By analyzing the client’s digital footprint and audience, I helped them streamline their social media efforts and focus on the platforms that would bring the most value to their business. 15% Cost saving in social media management.
Benefit #3
Niche Expertise: Increased visibility and credibility within the design community translated into more high-end clients and residential projects with a higher budget.
Connect With Me
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How To Choose A Consultant to Help You Breakdown Problems and Find Solutions
Learning the language of luxury takes time and effort. Understanding what it takes to succeed in the industry is a process of trial and error.
How can you successfully establish your product as something iconic that speaks for itself from the beginning?
You might be considering working with a consultant to help. But how do you find the right consultant who can help you grow your brand?
Read my new Forbes article to identify what to look for in a consultant's professional niche, expertise, skills, and credentials.
