Hello,
Welcome to my latest newsletter, where I explore the intriguing realm of luxury branding and delve into the art of creating a timeless identity for new high-end brands. In this edition, I share two invaluable lessons learned from working in the luxury industry. The first lesson explores the notion of using time as a competitive edge, unveiling how this strategic approach can set a brand apart in an ever-evolving market. Additionally, I delve into the power of reviving past collections, uncovering the remarkable ability to breathe new life into timeless designs. Join me as I navigate the realm of luxury and discover the secrets behind crafting an enduring brand presence.
With Gratitude,Barbieri
Marilisa Barbieri
Unlocking the Power of Time: Lessons on Longevity and Competitive Edge from Luxury Brands
LESSON #1 Use Time as a Competitive Edge
The ongoing relationship with the past, present, and future constitutes the competitive edge for luxury brands. And this exploration of time can lead to longevity.
How can a new high-end brand achieve stability and secure longevity? What are the keys to day-to-day operations?
Click below to read what heritage companies can teach new businesses how to play the long game and set themselves apart from the rest.
LESSON #2 Reimagine Past Collections to Preserve Brand Identity
Harnessing the power of a brand legacy while also projecting toward the future is a delicate balance. Archives are the secret weapon of luxury brands. By helping them balance past and present, archives can also project heritage brands into the future. Click the link to explore the role of archives in building a legacy, preserving identity, and how they can help revive a dormant brand.
New Webinar
Elevating Your Interior Design Brand Through Sustainable Practices
The intersection of interior design, sustainability, and building a high-end brand offers exciting possibilities. Building a sustainable high-end brand requires a balance between aesthetics and environmental responsibility, but it also opens doors to new opportunities and a clientele that values both luxury and eco-friendly solutions. In this webinar, I explore the significance of weaving these values into business strategies and branding approaches that emphasize the unique selling points of a sustainable high-end brand.
August 30, 2023; 1:00 - 3:00 p.m. EST. Online.
In Collaboration with Business of Home.
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Need a Brand Makeover or Feeling Stuck in Your Current Positioning?
Whether you're a startup looking to establish a timeless identity or an established brand seeking a fresh perspective, I'm ready to collaborate with you. Together, we'll embark on a journey of reinvention and chart a course toward a thriving future. Don't let stagnation hold you back - it's time to ignite your brand's potential!