An Inside Look

Marilisa Barbieri has been featured in the Forbes Expert Panel and in Entrepreneur as one of their “Featured Voices” for her insight and expertise in the luxury business and consulting.  Access a collection of insider tips, case studies, and articles curated for entrepreneurs looking to scale their impact.

The Brand Experience Interior Designers Look For When Sourcing Luxury Products
Designers rely on vendors who are trusted advisors, provide solutions and save them time.
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How to Build Aesthetic Intelligence to Win Over Luxury Customers
Building aesthetic skills can help you build market share, gain consumer loyalty and create lasting value for your business.
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How To Launch A Boutique Business: Consider Your Talents And Hobbies
Taking the leap and starting your company is usually the result of an action plan, but sometimes, a new venture can come to you spontaneously.
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How Rebooting Past Collections Can Revive a Dormant Luxury Brand
Archives balance past and present and project the luxury legacy into the future.
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How Investing in a Corporate Gifting Strategy Leads to Business Growth
The benefits of corporate gift-giving and how to implement the practice in your strategy.
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Tapping into Quiet and Loud Luxury
When money talks and wealth whispers, luxury brands have to make a choice: Be loud or join the quiet world of coded luxury.
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How Home Decor & Furniture Brands Blend The Online And Offline Experience
Retail boutiques have become lead generators for e-commerce sales, and their impact extends beyond four walls.
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How to Manage Business Risk when Building a High-End Brand
Highlighting the risks in your business and presenting solutions can earn the trust of potential investors.
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15 Strategies For Balancing Competing Stakeholder Priorities
While business leaders understand the importance of meeting stakeholder expectations, it can be difficult to achieve in practice.
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Virtual Couture: The Metaverse As A Digital Luxury Store
A new niche business is emerging from the metaverse: virtual couturiers designing digital wearables for people’s online identities.
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14 Strategies For Leveraging AI In Your Customer Experience
From advanced security features to automation, AI is a crucial component of business processes across all industries.
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Why a Handwritten Thank-You Note Should Be a Staple Email Strategy of Luxury Brands
Luxury brands must remove themselves from the noise of email newsletters and retain exclusivity by whispering personalization and authenticity.
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Chinese New Year: What Luxury Brands Must Understand For Marketing Campaigns
Caution is essential since marketing campaigns for this holiday have been often criticized for cultural appropriation and misinterpreting ethnic traditions.
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Make Sure Your Business Is Tracking These 16 Essential Metrics
Knowing what data is most critical to your business may not always be easy, but it can make a huge difference in the success of your company.
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The Pandemic Gave Luxury Brands a New Code of Conduct
A new type of shopping experience defines post-pandemic luxury retail. Consumers are willing to pay a premium for simpler, safer and real-life experiences.
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The 4 Types of Luxury Brand Leadership
A CEO leading a luxury company must reflect the highest standards of the brand, but that quality is entirely dependent upon the type of person she or he is.
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3 Essential Business Tips to Know Before Designing Your First Collection
Turning a concept into a marketable product is complex and multifaceted.
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Why Having 2 Wildly Divergent Careers Makes Me More Fulfilled
Following our vocations means expressing our multi-dimensionality in terms of interests, skills, and passions.
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Why a Luxury Manager Needs a Combination of Substance and Style
A career in the luxury industry requires a diverse set of talents and skills to succeed.
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How to Launch a High-End Small Business
Building an iconic brand requires an in-depth understanding of the luxury consumer mindset.
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What Interior Designers Need to Know About Digital Marketing Sales and Lead Generation
Tools to build commitment to your design brand at each stage of the lead generation funnel.
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Why You Should Look Into Luxury Niches and Micro-Influencer Marketing
Designing luxury yacht and private jets interiors can make you a micro-influencer.
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Why Digital Transformation Is Important for Interior Designers
Mapping your clients' online journeys can help your business grow.
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Digital Branding for Interior Designers
Interior designers need a structured business plan to establish and grow their business online.
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Costly Mistakes to Avoid When Pricing for a Luxury Design Startup
Extreme value is the goal of luxury brands and it must reflect in their pricing strategy.
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5 Steps to Discovering the Ideal Client Persona for Your High-End Brand
Being sure of who you are as a brand gives you the power to thrive in the luxury market.
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4 Challenges I Overcame While Working in Business Development for a Luxury Company
These challenges taught me what it takes to open a new showroom in New York.
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8 Things I Discovered While Working With Affluent Clients in New York City
After a decade working with the 1%, I learned that they have common traits.
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4 Costly Mistakes to avoid when creating a Brand Experience
The most successful brand experiences aren’t just clever concepts but opportunities to authentically connect with customers.
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Innovation Challenge for Luxury Startups: Secret and Intimate Retail Experiences
In the retail framework for a new luxury brand, the retailer becomes an agent of transformation, not just a destination.
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How to create a Safe Space for your customers in-store and online
In creating a luxury brand experience, the first step is to develop a fiduciary relationship with your client.
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Why Luxury Brands are Pursuing Gamification
Successful luxury brands are reinventing themselves by taking inspiration from the values and culture of younger generations.
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Why you need a Digital Marketing Strategy to Grow your Startup Luxury Business
The key for a luxury startup is to develop a digital marketing strategy according to the luxury digital business model.
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The 4 most common mistakes in Luxury Clienteling and how to avoid them
Engaged customers are willing to spend more, visit your store frequently and promote your brand name to others.
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The Future of Luxury Brand Experience: Finding value(s) in a post-Covid world
Luxury brands are designing In-Real-Life experiences according to the new post- pandemic values.
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Want to build your Luxury Startup? 5 Ways to Find your Niche
When it comes to deciding on a niche segment, it’s what you do not include that makes your brand interesting.
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Author’s Insight

While crafting and preparing my courses, workshops, and advisory programs, my main goal was to create a new reality for myself while sharing my expertise and helping others within my industry who also want to start or grow a luxury brand.

I have turned my 10+ years of experience managing design companies and working with some of the world’s top international luxury brands into several learning programs. These programs are the guides I wish I’d had and include everything I know about doing business in the luxury niche. Each has been created to guide you easily through structured business plans you can implement immediately in order to achieve growth and profitability.

I understand your challenges. I’ve been in your shoes. I want you to know you can and will succeed and provide you with the right tools.

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Digital Branding for Interior Designers: 3 Essential Steps

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Digital Branding for Interior Designers: 3 Essential Steps