For Your Brand
Start your journey and fuel your growth with me. I offer online courses, webinars, and 1:1 consultations, speak at conferences, conduct training programs, and provide mentorship or advice.
You’re Here Because You Want To…
Let Marilisa Barbieri Accelerate Your Growth
Interior Lighting, Furniture & Home Decor
While working in business development and sales, I had the opportunity to travel to each job site in North America and enable a solution-selling approach to secure projects and generate ROI. I helped my clients (Architects, Interior Designers, and Developers) source style solutions that fit the budget and scope of each project.
Private Jets & Yachts
Managing revenue and brand growth across the private jets and luxury yachts sector led me to forge new and strengthen existing client relationships in this particular niche. Yachts and private jets aren’t just about the seats and the comfort. Each piece selected requires precision, quality, a strong knowledge of the luxury travel industry, the traveler’s journey, and expectations once on board.
Retail, Wholesale, and
Managed the distribution strategy across channels, including retail, wholesale, B2B, shop-in-shop, pop-ups, partnerships, e-boutiques, and e-commerce marketplaces. From negotiating wholesale contracts, pricing, discount structures, and incentives programs to managing existing and established accounts in North America, I developed capabilities to forecast predictable sales each season reducing risks while providing financial security.
Luxury Corporate Gifting
As a Luxury consultant, I helped brands like Van Cleef & Arpels, Cartier, Harry Winston, and MGM Casino & Resorts source corporate gifts for affluent clientele and business partners. While with Christofle, I identified growth opportunities in their niche market, developed ad-hoc collections for different occasions, including the Lunar New Year, and created merchandising guidelines for retail and e-commerce. I’ve added profitable revenue streams and taught how to promote, price, and distribute corporate gifts.
Bringing to life the best of interior design by helping decorators transform luxury homes into elegant exhibitions of fine furnishings and art. Products were featured in the Holiday House, Kips Bay, Mansion in May, and Southern Style Now as well as publications like Elle Decor, Architectural Digest, Interior Design, and House Beautiful. Show houses offer extraordinary exposure to gain recognition and acquire new clients without big investments in marketing.
Luxury Brands Celebrations
Improving clients’ engagement through entertaining pop-up galleries, exhibits, and retrospectives. I organized a retrospective of the Champagne Accessories Exhibit in Soho showcasing over 200 years of history and original designs of the French silversmith Charles Christofle. We planned several initiatives to pay tribute to the rich legacy of Baccarat and the 250 years of the Maison, in conjunction with the opening of the Baccarat Hotel & Residences.
Architecture & Design Events
Throughout my various roles, I often found myself traveling the world to attend international trade shows, present new collections and connect with B2B accounts. These events include the Luxury Yacht & Boat Show in Fort Lauderdale, Il Salone del Mobile, Maison & Object, ICFF, NeoCon, Dining by Design, Art Basel, and more.
While crafting and preparing my courses, workshops, and advisory programs, my main goal was to create a new reality for myself while sharing my expertise and helping others within my industry who also want to start or grow a luxury brand.
I have turned my 10+ years of experience managing design companies and working with some of the world’s top international luxury brands into several learning programs. These programs are the guides I wish I’d had and include everything I know about doing business in the luxury niche. Each has been created to guide you easily through structured business plans you can implement immediately in order to achieve growth and profitability.
I understand your challenges. I’ve been in your shoes. I want you to know you can and will succeed and provide you with the right tools.
Digital Branding for Design Professionals
Create or redesign your online presence in 4 Weeks with this 1:1 Program. Establish your design brand’s authority with a comprehensive roadmap to promote your products and design services online.
Launching your First Collection
Turn your idea into a marketable product or service with my 4-Weeks Program. Explore the steps to take before bringing your concept to market and learn how to build a new iconic brand that speaks for itself.
Luxury Brand Management for Startups
This is the perfect course to help you create your own brand and sell your new product collection to consumers seeking luxury. Get ready for your post-pandemic success.
Plan Your Startup Luxury Business
Launch a high-end design business with this step-by-step guide. Equip yourself with a solid business plan to frame your idea consistently and sustainably.